Stand up and Build Back Better.
World's best sustainable tourism practices.
November 30, 2020
About the event
ST-Forum is a place for active and engaged individuals, tourism and hospitality professionals, who care about the quality of tourism services, contribute to the development of tourism destinations and preserve the natural and cultural heritage for the future generations.

The Sustainable Tourism Development Committee of the Russian Union of Travel Industry invites you to take part in the ST-Forum, where you'll get to know like-minded people, learn world's best sustainable tourism practices, put them into Russian context and answer the fundamental questions:

  • What is sustainable tourism?
  • Who are the leaders of sustainable tourism?
  • How much does sustainability cost?
  • How to develop sustainable travel businesses and tourism destinations?

ST-Forum will be held in a combined format. On November 30, Russian experts will gather at the Roscongress studio at the Center of International Trade to discuss the main criteria for the sustainability and its importance for the future of tourism in Russia. Foreign speakers will join the Forum online. The event will be streamed live.
The conference will be run in Russian and English with a simultaneous translation.
Objectives
Introduce the principles of sustainable tourism to the Russian tourism industry
Share international experiences, trends and best practices of sustainable tourism management
Connect with like-minded experts, who will further lead the transformation of tourism in Russia
Program
10:00 - 10:10 Opening
Opening of the Forum (online)

Moderator:
  • Vita Saar, Head of the Sustainable Tourism Development Committee, Russian Union of Travel Industry
10:10−11:50 Sustainable tourism and regional economic development
10:10-10:40
Panel discussion: Development of the local economy through tourism


Moderator:
  • John Warren, Traveler and TV Host
Experts:
  • Tatyana Menshikova, Deputy Head of the Directorate, Head of the Department of Tourist Information Resources and Safety in Tourism at the Federal Agency for Tourism of Russian Federation
  • Alexander Stuglev Chairman of the Board, Director of the Roscongress Foundation
  • Dina Kim, Deputy General Director for Strategic Projects, ANO "Project Office for the Development of Tourism and Hospitality of Moscow" of the Moscow City Tourism Committee
  • Sergey Shpilko, Honorary President of the Russian Tourism Union
  • Igor Korotetskiy, Partner, Head of the Operational Risk and Sustainable Development Group, KPMG
  • Yulia Mikhaleva, Deputy General Director of "Roskachestvo" (Russian Quality System)
  • Igor Keher, Vice President, Director of the Association of Small Tourist Cities of Russia
  • Lev Shagarov, Director for Environmental Protection and Sustainable Development of the Krasnaya Polyana Resort

International best practices

10:40—10:55
Sustainable and Responsible Tourism — Post COVID-19

Dr Mario Hardy, CEO of the Pacific Asia Travel Association

10:55—11:10
When sustainability becomes a country's DNA. The case of Slovenia
Jana Apih, Managing Director at GoodPlace, Factory of Sustainable Tourism in Slovenia

11:10—11:25
Preserving traditions, developing regions. Lessons from Kyrgyzstan
Asylbek Rajiev, Executive Director of Kyrgyz Community Based Tourism Association "Hospitality Kyrgyzstan"

11:25—11:50
Q&A and conclusions


11:50—12:00
Break

12:00—14:00 Increasing social responsibility. Costs or benefits?
12:00 -12:30
Panel discussion: Creating jobs for vulnerable groups


Moderator:
  • Olga Grishchenko, Vice President of Synergy

Experts:
  • Andrey Ivanov, Deputy Director of the Aktika Project Office
  • Gennady Stryuk, head of the personnel policy department of the Krasnodarskiy Kray
  • Alexandra Feoktistova, President of the DaDobro! Fond
  • Alexander Lukonin, Director of the Center for International Projects of the Russian Youth Union
  • Elena Pereskokova, Head of the Project Office of the Russian Union of Travel Industry for Children's Tourism

International best practice

12:30−12:45
Empowering women through tourism

Zina Bencheik, Managing Director EMEA, Intrepid Group

12:45−13:00
When homeless people become tour guides of their own cities

Zakia Moulaoui Guery, Founder of Invisible Cities, UK

13:00−13:15
How to make inclusion a part of the business model in an organization

Aradhana Lal, Vice President — Brand, Communications & Sustainability Initiatives at Lemon Tree Hotels Limited

13:15—13:30
Q&A and conclusions

13:30—14:00
Lunch break
14:00—16:00 Tourism preserving environment
14:00-14:30
Panel discussion: Wildlife conservation and tourism


Moderator:
  • Guy Eames, Sustainability Protagonist; Chair of the Green Building Council Russia RuGBC

Experts:
  • Sergey Manakov, Mayor of Tarusa — the first eco-city in Russia
  • John and Nina Capiski, Rural Tourism
  • Ksenia Vainz, Founder of the A-Glamp

International best practices

14:30-14:45
Tourism that protects the environment. Lessons from the North.

Dr. Peter Prokosch, Founder of Linking Tourism & Conservation (LT&C)

14:45-15:00
Azores, the greenest and most sustainable archipelago in the world

Carolina Mendonça, The Azores D.M.O. Sub-Coordinator

15:00-15:15
Enhancing customer experience by reducing plastic waste

Jo Hendrickx, Founder of Travel Without Plastic

15:15-15:30
Green technologies. Trends, innovations and best practices

Blake Anderson-Buntz, Managing Partner, Horwath HTL Russia

15:30-15:45
Q&A and conclusions


15:45 – 16:00
Break

16:00—18:30 Travel market trends. Get ready for a recovery
16:00-16:30
Panel discussion "Tourism after the pandemic. What do tourists want?"


Moderator:
  • Anula Galewska, Founder of Sustainable Tourism Made Easy, a sustainable tourism academy, and the representative of Travelife and Green Destinations certification programs

Experts:
  • Anna Ashmarova, Consulting Director, RussiaDiscovery
  • Alexey Ovsyannikov, Brand Ambassador of the Banyan Tree Group in the Russian Federation and the USA, mentor of startups at Alchemist Accelerator
  • Oksana Kovalchuk, Adviser to the General Director of JSC TC "Grand Service Express"
  • Alexander Fedulin, Rector of RGUTIS
  • Oksana Bulakh, "Alean" Tour Operator
  • Natalia Ryazanova, Head Laboratory of Geoecology and Sustainable Nature, Management of the Department of International Complex Problems of Nature, Management and Ecology, MGIMO High School of Economics

International best practices

16:30-16:45
Post-COVID travel trends. Adventure travel as the way to a quick recovery.

Gergana Nikolova, Regional Director for Europe & Central Asia at Adventure Travel Trade Association

16:45-17:00
Social impact that matters for the business, and for the people

Niki Zoli, Former Director Social Impact at Marriott International

17:00-17:15
Collaboration is the key to success. How Amadeus fights the climate change.
Lucas Bobеs, Head of Sustainability, Amadeus IT Group SA

17:15-17:30
Does sustainability sell, and how to sell it right?
Crista Buznea, Head of Social and Community at Ecologi (UK), former sustainability marketing manager at TUI UK and Heathrow Airport

17:30-17:50
International sustainability certifications and education for the travel industry.

Anula Galewska, Founder of Sustainable Tourism Made Easy, a sustainable tourism academy, and the representative of Travelife and Green Destinations certification programs.

17:50-18:30
Q&A and conclusions
Moderator: Vita Saar, Head of the PCT Sustainable Tourism Development Committee

17:50-18:10
Sustainable tourism and "green" trends in the context of the request of modern travelers – educational and tourism project "City of Discovery"
  • Maria Kiseleva, Deputy General Director for Regional Cooperation, ANO "Project Office for the Development of Tourism and Hospitality in Moscow" of the Moscow City Tourism Committee.
  • Starostin Konstantin, Project Manager of the Project Office for the Development of Tourism and Hospitality of Moscow of the Moscow Committee for Tourism

Experts' opinions on the topic of the "World Trends in Tourism" block

18:35-18:45
Agreements' signing

18:45-19:00
Conference closing
Speakers
  • Alexander Stuglev
    Chairman of the Board, Director of the Roscongress Foundation
  • Sergey Shpilko
    Honorary President of the Russian Tourism Union
  • Tatiana Menshikova

    Head of the Department of Tourism Information Resources and Tourism Safety of the Office of State Tourism Projects and Tourism Safety of the Federal Agency for Tourism "Rosturizm"
  • Alexander Lukonin

    Director of the Center for International Projects of the Russian Youth Union
  • Yulia Mikhaleva
    Deputy Head of ANO "Roskachestvo" (Russian Quality System)
  • Alexander Fedulin
    Rector of RGUTIS
  • Andrey Ivanov
    Deputy Director of the Aktika Project Office
  • Gennady Stryuk
    Head of the HR Policy Department of the Krasnodar Territory
  • John Warren
    Traveler and TV Host
  • Guy Eames
    Sustainability Protagonist; Chair of the Green Building Council Russia RuGBC
  • Mario Hardy
    CEO of the Pacific Asia Travel Association
  • Gergana Nikolova
    Regional Director, Europe & Central Asia at the Adventure Travel Trade Association
  • Jana Apih
    Managing Director at GoodPlace, Factory of Sustainable Tourism in Slovenia
  • Zina Bencheikh
    Managing Director EMEA, Intrepid Group
  • Crista Buznea
    Head of Social and Community at Ecologi
  • Ksenia Vainz
    Founder of the A-Glamp
  • Aradhana Lal
    Brand, Communications & Sustainability Initiatives at Lemon Tree Hotels Limited
  • Zakia Moulaoui Guery
    Founder of Invisible Cities
  • Peter Prokosch
    Founder of Linking Tourism & Conservation (LT&C)
  • Asylbek Rajiev
    Executive Director of Kyrgyz Community Based Tourism Association "Hospitality Kyrgyzstan"
  • Jo Hendrickx
    Founder of Travel Without Plastic
  • Niki Zoli
    Former Director Social Impact, Marriott International
  • Blake Anderson-Buntz
    Managing Partner, Horwath HTL Russia
  • Igor Kekhter
    Vice President of the Association of Small Tourist Towns of Russia
  • John Kopiski

    Founder of the family agro-cultural tourist complex "Bogdarnya"
  • Lucas Bobes
    Head of Sustainability, Amadeus IT Group SA
  • Natalia Ryazanova

    Head of the Laboratory of Geoecology and Sustainable Management of Natural Resources of the Department of International Complex Problems of Environmental Management and Ecology, MGIMO Higher School of Economics
  • Elena Pereskokova

    Head of the Project Office of the Russian Union of Travel Industry for Children's Tourism
  • Nina Kopiski

    Founder of the family agro-cultural tourist complex "Bogdarnya"
  • Oksana Bulakh

    Commercial director of the tour operator "Alean"
  • Oksana Kovalchuk
    Adviser to the General Director of JSC TC "Grand Service Express"
  • Olga Grishchenko
    Vice President, Synergy Corporation
  • Maria Kiseleva
    Deputy General Director for Regional Cooperation, ANO "Project Office for the Development of Tourism and Hospitality of Moscow" of the Moscow Committee for Tourism
  • Dina Kim
    Deputy General Director for Strategic Projects of the ANO "Project Office for the Development of Tourism and Hospitality of Moscow" of the Moscow City Tourism Committee
  • Carolina Mendonça
    The Azores D.M.O. Sub-Coordinator
  • Igor Korotetskiy
    Partner, Head of Operational Risks and Sustainability, KPMG in Russia and the CIS
  • Lev Shagarov
    Director for environmental protection and sustainable development of the resort "Krasnaya Polyana"
  • Adelya Usmanova
    Sustainable Development Specialist, PJSC SIBUR Holding
  • Konstantin Starostin
    Project Manager of the Project Office for the Development of Tourism and Hospitality of Moscow of the Moscow Committee for Tourism
Organizers
Information partners
Organizing committee
  • Vita Saar
    Head of the Sustainable Tourism Development Committee of the Russian Union of Travel Industry; Expert of the national competition "Masters of Hospitality"; Co-founder of the eco-educational project "Myraveynik"
    +7 918 693-06-64
    eco.muraveynik@yandex.ru
  • Evgenia Podarina
    Co-Founder of the eco-educational project "Myraveynik"; Stakeholder Engagement Coordinator at "Russia - the country of opportunities" nonprofit organisation; Lead of the organising committee of the "Masters of hospitality " national competition; Member of the Sustainable Tourism Development Committee at the Russian Union of Travel Industry
    +7 903 171-34-68
    eco.muraveynik@yandex.ru
  • Olga Stepanova
    Press Service Coordinator of the Sustainable Tourism Forum 2020; Press Secretary of the President of the Russian Union of Travel Industry; Vice President of the DaDobro Charitable Foundation

    press@rostourunion.ru
  • Anula Galewska
    Founder of Sustainable Tourism Made Easy, a sustainable tourism academy; Representative of Travelife and Green Destinations certification program in Russia, Kazakhstan and Kyrgyzstan; Head of the Foreign Experts Club of the Sustainable Tourism Development Committee at the Russian Union of Travel Industry
    +7 966 383-97-84
    hey@anulagalewska.com
November 30 2020
It will be possible to watch the broadcast of the ST-Forum live on YouTube, on the Russian Union of Travel Industry channel